Pokémon 30th Anniversary UPC: MSRP, packs, Day vs Night

The Pokémon 30th Anniversary Ultra-Premium Collections (UPC), officially the 30th Celebration Ultra-Premium Collections Day and Night, came out on November 6, 2026, at the Pokémon Center and stores that sell Pokémon cards. Each box has a $179.99 USD MSRP and 30 packs: 29 booster packs and 1 Classic Collection pack, plus 2 promo cards. Only the theme and the promos differ: Day has Espeon ex, Night has Umbreon ex. On November 7, the Day box sold for $383.89 (about $542 CAD) and the Night box for $415.91 (about $587 CAD), more than twice the MSRP. Below: the contents, Day vs Night, the Ditto box, the Elite Trainer Box and what it is all worth.

Release date, MSRP and prices

Prices are TCGplayer market prices (recent sales) on November 7, 2026, the day after release, and on November 4 for the preorder column. CAD is converted at the Bank of Canada rate of 1 USD = 1.4113 CAD (November 6). The UPC and Ditto MSRPs are the US prices given by PokeBeach. The Pokémon Company sells them at the Pokémon Center and "where Pokémon TCG products are sold", according to its product pages for the Ultra-Premium Collections and the Ditto Premium Collection. We found no official Canadian price.

From November 4 to November 7, the Ditto box lost more than half its preorder price (-52%), the Day UPC 15% and the Night UPC 8%. Prices this close to release rest on few sales, so we show the cheapest listing next to them below.

What is in each Ultra-Premium Collection

Both boxes have the same contents, except for the theme and two of the cards. From Pokémon's product page:

• 29 30th Celebration booster packs
• 1 30th Celebration Classic Collection booster pack, with 3 cards from the set's Classic Collection
• 1 foil Pikachu ex promo, illustrated by YOSHIROTTEN: a day or a night version
• 1 foil Espeon ex promo (Day) or Umbreon ex promo (Night)
• 1 playmat, 65 card sleeves, 1 deck box, 1 metal coin (Espeon or Umbreon) and 6 damage-counter dice
• 1 Pokémon TCG Live code card

That is 30 packs in all. 30th Celebration packs are not sold on their own: they only come in products like this one, the Elite Trainer Box and the Booster Bundle. Each pack has 5 foil cards, one of them one of the set's 30 Pikachu cards.

Day vs Night: which UPC to buy

Prices on November 7, 2026. Once boxes were opened, the promos lost about half their preorder prices (Espeon ex was at $133.32 and Umbreon ex at $154.43 on November 4). The packs inside are the same, so the choice comes down to the cards and the theme:

• Night has the more valuable promo: Umbreon ex sells for $15.30 more than Espeon ex, and the Night box for $32.02 more than the Day box.
• Day is the cheaper box for the same 30 packs, and its Pikachu ex promo now sells for $2.55 more than the Night one.
• Both are the safe answer for collectors: the two Pikachu ex promos have different artwork and different attacks (Pika-Pika Parade on 107, Zip-Zap Frenzy on 109), so one box does not complete the pair.

What the contents are worth

The sum of the contents on November 7, 2026, at market price and then at the cheapest listing for each item:

For the Night box, the same packs plus the Night Pikachu ex ($35.24 market, $34.00 listed) and Umbreon ex ($79.99 market, $79.99 listed) come to $495.87 at market price or $463.64 at the cheapest listings.

So the contents are worth more than the sealed box, by $61 to $99 for the Day box and $48 to $80 for the Night box. The Classic Collection pack has settled: it sold at $215.03 on November 6 on few sales, and at $63.67 on November 7, listed from $59.94. Its top cards, the Lugia 149/147 ($132.76) and the Charizard 4/102 ($116.78) from the Classic Collection, are far above the other 28. Even at that lower price, a box is worth more opened than sealed at market prices, and most of that value sits in the 29 packs.

The 30th Celebration Elite Trainer Box

The 30th Celebration Elite Trainer Box came out with the set on September 16, 2026. According to Pokémon's Elite Trainer Box page, it includes:

• 9 30th Celebration booster packs
• 1 full-art promo card "featuring an illustration packed with 30 Nidorina", number #0030 in the Pokédex
• 16 foil Basic Energy cards and 65 card sleeves
• a player's guide to the set, 6 damage-counter dice, 1 coin-flip die and 1 plastic coin
• a collector's box with 6 dividers, and a Pokémon TCG Live code card

The Pokémon Center Elite Trainer Box has 11 packs, "two more than usual", and two Nidorina promos, "one sporting the Pokémon Center logo".

On November 7, 2026, the Elite Trainer Box had a $104.15 USD market price (about $147 CAD), listed from $94.99, and the Pokémon Center version $256.42 (about $362 CAD). Its 9 packs are worth $98.37 at market price and the Nidorina promo $1.28, so the box sells for a little more than its contents. The Pokémon Center version is priced for its stamped Nidorina promo ($49.31) and its 2 extra packs: its contents add up to $170.82, well under the $256.42 the box sells for. Pokémon does not list a price for either box.

The Ditto Premium Collection

The Ditto Premium Collection has, according to Pokémon's page:

• 1 Ditto promo card (106)
• 1 acrylic card display
• 8 30th Celebration booster packs
• 1 Pokémon TCG Live code card

On November 7, 2026, its 8 packs are worth $87.44 at market price and the Ditto promo $27.57, so $115.01 in all, more than the $86.78 the sealed box sold for. After its 52% drop, the Ditto box is now the cheapest resale product in this guide for its contents, and at MSRP it is still the cheapest way to get 30th Celebration packs ($5.00 a pack, against $6.00 in the UPC).

What you can pull: the 30th Celebration chase cards

The packs in all these boxes are 30th Celebration packs, so the chase cards are the same. The three Mew RGB Rares are far above the rest, on November 7, 2026:

After the three Mew RGB Rares, no card in the main set sells above $65 (the Classic Collection's Lugia and Charizard, at $132.76 and $116.78, come only in the Classic Collection pack). A box opened for its cards is a bet on a Mew RGB Rare. The full list, with today's price for each card, is on the 30th Celebration set page.

Where to buy at MSRP

• Pokémon Center and the stores that carry Pokémon cards. Pokémon's product pages list both as sellers. The UPCs and the Ditto box came out on November 6, and on November 7 resale prices were still 2.1 to 2.3 times MSRP for the UPCs, so a box at MSRP saves about $200.
• Walmart's Pokémon drawing of November 4 offered the Ultra-Premium Collection at $224.97 and the Ditto box at $49.97. That drawing is closed, and Walmart had not announced a new one on November 8. Our Walmart Pokémon drawing guide explains how the drawings work.
• Resale: compare the Day, Night, Ditto and Elite Trainer Box prices on Kontora before you pay. Release week prices can still move a lot.

FAQ

When did the Pokémon 30th Anniversary UPC come out?

The 30th Celebration Ultra-Premium Collections, Day and Night, came out on November 6, 2026, at the Pokémon Center and Pokémon card retailers, with the Ditto Premium Collection. The set itself and its Elite Trainer Box came out on September 16, 2026.

Is the 30th Anniversary UPC sold at the Pokémon Center?

Yes. Pokémon's product page says the Ultra-Premium Collections are sold at the Pokémon Center and "where Pokémon TCG products are sold", from November 6, 2026. At the $179.99 MSRP, a box costs about $200 less than its resale price on November 7.

What is the 30th Anniversary UPC MSRP?

The MSRP is $179.99 USD for each box, Day or Night, according to PokeBeach. On November 7, 2026, the Day box sold for $383.89 USD (about $542 CAD) and the Night box for $415.91 USD (about $587 CAD).

What is the difference between the Day and Night UPC?

The Day box has an Espeon ex promo, a day Pikachu ex promo, and an Espeon coin and playmat. The Night box has an Umbreon ex promo, a night Pikachu ex promo, and an Umbreon coin and playmat. Both have 29 30th Celebration packs and 1 Classic Collection pack.

What is in the 30th Celebration Elite Trainer Box?

9 30th Celebration packs, a full-art Nidorina promo, 16 foil Energy cards, 65 sleeves, dice, a coin and a player's guide, says Pokémon. It sold for $104.15 USD (about $147 CAD) on November 7, 2026. The Pokémon Center version has 11 packs and 2 Nidorina promos.

How many packs are in the 30th UPC?

30 in both the Day and the Night box: 29 30th Celebration booster packs and 1 Classic Collection pack with 3 cards. The Ditto Premium Collection has 8 packs and the Elite Trainer Box 9.

What is the Ditto Premium Collection MSRP?

$39.99 USD. It sold for $86.78 USD (about $122 CAD) on November 7, 2026, down from $180.14 in preorders on November 4.